Work

Analysis of the Influence of Electronic Word of Mouth on Brand Image and Purchase Intention in Local Skincare Brands

Year: 2025

Type: conference-paper

Study design: Observational Study

Source: IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI)

DOI: 10.1109/iatmsi64286.2025.10985729

Authors: Kevin Jonathan Fahmi, Samira Maharani, Dian Riefita Syarief, Lily Leonita

Institution: Binus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410229117

FWCI: 7.163

Cites: 16

Cited by: 2

Related to: 10