Analysis of the Effect of E-Commerce Affiliate Marketing on Increasing Consumer Purchase Intention
Year: 2025
Type: article
Study design: Observational Study
Abstract: To better understand how affiliate marketing techniques might affect customer behavior and influence buying decisions, this study examines the effect of e-commerce affiliate marketing on consumer purchase intention. Affiliate marketing is becoming an essential tool for online businesses to broaden their consumer base and draw in new clients as e-commerce keeps growing. This study looks at important variables that mediate the link between affiliate marketing activities and purchase intentions from consumers, including perceived value, trust, and brand familiarity. Utilizing a quantitative methodology, information was gathered via surveys and examined to ascertain the importance of affiliate marketing in influencing customer preferences and raising the probability of a purchase. Results indicate that well-thought-out affiliate marketing campaigns, with reliable affiliates and tailored content, greatly increase customer confidence and buying motivation.
Authors: Maria Oktavia, Mahir Pradana, Aditya Wardhana, Ridho Joviano
Institution: Telkom University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410241490