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Brand Visual Identity Design for Tea Beverages: Case Study of CHAGEE and Tealive

Year: 2024

Type: article

Source: GATR Journal of Management and Marketing Review

DOI: 10.35609/jmmr.2024.9.4(3)

Authors: Han Jiabin, Yuhanis Bin Ibrahim, Hana Yazmeen Hapiz, Nur Ain Amirah Nazli

Institution: Universiti Malaysia Kelantan

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410269802

FWCI:

Cites: 18

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Related to: 10