Year: 2025
Type: conference-paper
Abstract: The development of the sharing economy has greatly impacted not only company processes but also industry transformations. The strategies used by these companies have features related to digital platform activities, the ability to reduce transaction costs, and the construction of social interactions that ensure trust between participants. This study described competitive, industry, operational, marketing, and management strategies used in the sharing economy, as well as how sharing economy models are reflected in the Russian market. The significance of this study lies in the development of provisions of the sharing economy in the field of strategic management.
Authors: A. Veretennikova, A. Mokrushnikova
Institution: Urals Institute of Management
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: gold
Funder: Russian Science Foundation
OpenAlex ID: W4410317193