Work

Brand Management in the Context of Digital and Technological Transformations

Year: 2025

Type: article

Source: EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA

DOI: 10.36871/ek.up.p.r.2025.04.07.013

Authors: Anastasia N. Dolgova, Magomed-Rasul I. Vakuev, Aslan A. Inalkaev

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410340928

FWCI:

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