Work

The Future of Programmatic Advertising: AI and Machine Learning for Efficient Ad Placements

Year: 2024

Type: conference-paper

DOI: 10.1109/i3ceet61722.2024.10993985

Authors: Arvind Nain, N. S Bohra, Aishwarya Pratap, Prasenjeet Samanta, Meenakshi Sharma, Rohit Dhyani

Institutions: Graphic Era University, Shri Guru Ram Rai University, Uttaranchal University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410340973

FWCI: 2.717

Cites: 5

Cited by: 2

Related to: 10