Does sustainability marketing in the Vietnamese agri-food sector foster consumer brand engagement? The moderating role of brand reputation
Year: 2025
Type: article
Study design: Observational Study
Source: Journal of Global Responsibility
Authors: Minh Hue Nguyen, An Khang Trinh, Kham Thanh Tran, Thy Hoang Minh Nguyen
Institution: University of Economics Ho Chi Minh City
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4410360349