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Assessing Brand Personality and Leadership's Role in Effective Brand Extensions

Year: 2025

Type: article

Source: International Journal of Applied Management Science

DOI: 10.1504/ijams.2026.10071219

Authors: Noopur Bhargava, Renu Pareek

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410404184

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