Work

Creative or on-set? Matching mechanism with product type on consumers’ responses of livestreaming

Year: 2025

Type: article

Source: Industrial Management & Data Systems

DOI: 10.1108/imds-06-2023-0384

Authors: Li Zhou, Jie Zhang

Institutions: Zhejiang University, Hangzhou City University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410408137

FWCI: 8.981

Cites: 79

Cited by: 5

Related to: 10