Work

Maintaining brand authenticity after an acquisition: the role of acquirer’s reputation and operational independence

Year: 2025

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-03-2024-5035

Authors: Daeun Chloe Shin, Byoungho Ellie Jin

Institutions: University of Houston, North Carolina State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410413748

FWCI: 7.238

Cites: 62

Cited by: 4

Related to: 10