A Precise Marketing Strategy for Fmcg: Based on Rfmi Model and Improved K-Means Algorithm
Year: 2025
Type: conference-paper
Authors: Pei He, Yi Zhou, Zhenyu Kong, Zherui Hu, Fangzhong Qi
Institutions: China Tobacco, Zhejiang University of Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4410427821