Work

The impact of message appeal on consumer behavioural engagement in the cybersecurity industry: the role of endorser type

Year: 2025

Type: article

Source: Information and Computer Security

DOI: 10.1108/ics-08-2024-0198

Authors: Dominyka Venciute, Lukas Barasnevicius, Ricardo Correia, Vida Skudiene

Institutions: ISM University of Management and Economics, Universidade Politécnica de Bragança

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410429956

FWCI: 3.592

Cites: 66

Cited by: 2

Related to: 10