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Cross-cultural branding strategies in Dubais economic free zones: a mixed-methods study

Year: 2025

Type: article

Source: International Journal of Business Process Integration and Management

DOI: 10.1504/ijbpim.2025.10071268

Authors: Mahdi Yousefi, Luo Fan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410440268

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