Work

The Role of Brand Loyalty in Consumer Purchasing Decisions

Year: 2025

Type: article

Source: International Scientific Journal of Engineering and Management

DOI: 10.55041/isjem03613

Author: Dr. Shweta Patel

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410454131

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