Work

Free, Paid, or Pass: Revenue Optimization via Product Search Advertising

Year: 2025

Type: article

Source: Cornell Hospitality Quarterly

DOI: 10.1177/19389655251338164

Authors: Frances Wang, Jeff Larson, Chris K Anderson

Institutions: Cornell University, Brigham Young University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410464797

FWCI:

Cites: 27

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Related to: 10