Year: 2025
Type: article
Study design: Observational Study
Abstract: - This study examines the marketing approaches and strategies adopted by Noise in Nagpur, focusing on its brand positioning, promotional efforts, and consumer engagement. With a growing market for smart wearables and audio accessories, Noise has leveraged digital marketing, influencer collaborations, and e-commerce platforms to establish a strong presence. The research, based on a survey of 100 respondents, analyzes brand awareness, purchase patterns, pricing perceptions, and customer satisfaction. Findings reveal that social media plays a crucial role in consumer awareness, while pricing and after-sales service influence brand perception. Despite moderate effectiveness in promotional campaigns, Noise enjoys strong brand loyalty. The study highlights the need for improved retail availability, enhanced customer support, and refined marketing strategies to strengthen its market position in Nagpur. Key Words: Marketing Strategies, Consumer Behavior, Digital Marketing, Influencer Marketing, Smart Wearables, Brand Awareness, Customer Satisfaction, Pricing Strategy, Brand Loyalty.
DOI: 10.55041/ijsrem48323
Author: Nadeem Shah
Institution: Raisoni Group of Institutions
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4410495188