Work

“Right on the ground”: signalling authentic brand inclusivity to LGBTQ+ consumers

Year: 2025

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-06-2024-5271

Authors: Clifford Lewis, Johnpaul Smith, Girish Prayag, Joya A. Kemper

Institutions: Charles Sturt University, University of Canterbury

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W4410523731

FWCI: 14.72

Cites: 67

Cited by: 8

Related to: 10