Work

The interactive effect of streamer nationality and product characteristics on consumers’ purchase intention in cross-border live streaming e-commerce

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-12-2024-1917

Authors: Wenfang Fan, Bingjia Shao, Zeyu Shi, Xiushuang Gong

Institution: Chongqing University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410524011

FWCI: 8.981

Cites: 35

Cited by: 5

Related to: 10