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AI with a Heart: How perceived authenticity and warmth shape trust in healthcare chatbots

Year: 2025

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2025.2508887

Authors: The Anh Phan, Van Dat Bui

Institution: Eastern International University

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4410566485

FWCI: 35.5

Cites: 41

Cited by: 47

Related to: 10