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The Influence of Shopping Lifestyle and Flash Sales on Impulsive Buying Behavior at Shopee E-commerce for Generation Z in East Luwu Regency

Year: 2024

Type: article

Abstract: The purpose of this study was to determine the effect of shopping lifestyle and Flash Sales on impulsive buying behavior in shopee E-commerce for Generation Z in East Luwu Regency. This study uses quantitative research methods. The population studied was Shopee E-commerce users in East Luwu Regency, a sample of 108 people and the sampling technique used was a non-probability technique using purposive sampling. The data analysis technique uses the component-based Structural Equation Modeling (SEM) method using the Partial Least Square (PLS) analysis tool. The results showed that a shopping lifestyle has a positive and significant effect on impulsive buying and Flash Sales have a positive and significant effect on impulsive buying

Source: International Journal of Economy Education and Entrepreneurship (IJE3)

DOI: 10.53067/ije3.v4i2.279

Authors: Sarah Putri Madania, Sugeng Purwanto

Institution: University of Pembangunan Nasional Veteran Jawa Timur

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

Funder: JST-Mirai Program

OpenAlex ID: W4410580969

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