Work

Attractiveness vs similarity: how attributes of AI-based virtual influencers impact credibility, parasocial interaction and purchase intentions of social-media users

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-01-2025-0144

Authors: Anis Ur Rehman, Siti Hasnah Hassan, Rajat Kumar Behera

Institutions: University of Ha'il, Universiti Sains Malaysia, KIIT University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410608784

FWCI: 54.97

Cites: 51

Cited by: 31

Related to: 10