Work

Effects of parasocial relationships on impulse buying, brand trust and personal values: the moderating role of self-discrepancy

Year: 2025

Type: article

Source: Middle East J of Management

DOI: 10.1504/mejm.2025.10071417

Authors: Abdulqadir Rahomee Ahmed Aljanabi, Shaso Hemin Mejeed, Jenda Mustafa Kasem

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410626703

FWCI:

Cites:

Cited by:

Related to: 10