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The Neuroscience Behind Product Design and Shelf Placement

Year: 2025

Type: article

Abstract: In today's world, marketing isn't just about catchy ads or clever slogans.It's about understanding how our brains work and using that knowledge to create products that we can't resist.This is where neuromarketing comes in-a field that blends neuroscience with marketing to help companies better understand consumer behavior.The way a product looks and how it's placed on the shelf can make or break a sale.In this article, we'll explore how neuroscience, product design, and shelf placement strategies work together to influence our buying decisions.

Source: INTERNATIONAL JOURNAL OF MARKETING & HUMAN RESOURCE MANAGEMENT

DOI: 10.34218/ijmhrm_16_02_003

Authors: Elena Florentina GREJDAN, Ionut TANASE, Georgiana RUSU, Anca Monica ARDELEANU

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4410642483

FWCI:

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