Work

Bibliometric Analysis of Omnichannel Retailing Trends : Insights from the Last 19 Years

Year: 2025

Type: article

Source: Indian Journal of Marketing

DOI: 10.17010/ijom/2025/v55/i5/175019

Authors: Ruchika Rastogi, Shantanu Saha

Institution: MIT World Peace University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410645859

FWCI: 5.385

Cites:

Cited by: 3

Related to: 10