Work

Something about you fascinates me: how influencer characteristics trigger brand advocacy in influencer endorsement?

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Systems and Information Technology

DOI: 10.1108/jsit-11-2024-0421

Authors: Yan-Rong Pan, Alexa Min-Wei Loi, Eugene Cheng-Xi Aw, Shishi Kumar Piaralal, Garry Wei-Han Tan

Institutions: UCSI University, City University of Macau, Open University Malaysia, University of Jordan, Jaipuria Institute of Management, Swinburne University of Technology Sarawak Campus

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410715745

FWCI: 9.219

Cites: 88

Cited by: 5

Related to: 10