Work

The influence of rating scale formats on customer evaluation and perceived review helpfulness: empirical evidence from field and experimental studies

Year: 2025

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-04-2024-0270

Authors: Jong Min Kim, Mina Jun, Jeongsoo Han

Institutions: Konkuk University, Sookmyung Women's University, Middlesex University Dubai

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410716127

FWCI: 1.796

Cites: 58

Cited by: 1

Related to: 10