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Relationship of Social Media Influencers towards Attitudes of Travel Preferences among Young People in Klang Valley

Year: 2025

Type: article

Abstract: This study aims to investigate the relationship between social media influencers and young people's travel preferences in the Klang Valley. The study reveals a significant positive relationship between travel preferences and the influencers who influence those decisions by examining factors such as expertise, attractiveness, and trustworthiness. The findings reveal that influencers not only provide reliable and appealing information but also have the power to effectively influence the behavior of young people. The discussion of tactics for leveraging influencer marketing in the tourism industry emphasizes the role of expertise and trustworthiness.

Source: Environment-Behaviour Proceedings Journal

DOI: 10.21834/e-bpj.v10isi30.6892

Authors: Mohd Sufiean Hassan, Rosevia Francis, Siti Nurshahahidah Sah Allam, Rizky Hafiz Chaniago

Institutions: Universiti Teknologi MARA, University College Sabah Foundation, Bakrie University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4410733207

FWCI:

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