Work

Revolutioning E Commerce : How Live Shopping Shapes Consumer Impulse Buying in Indonesia

Year: 2025

Type: conference-paper

Study design: Observational Study

Source: International Conference on Innovative Research in Applied Science, Engineering and Technology (IRASET)

DOI: 10.1109/iraset64571.2025.11008000

Authors: Christopher Joshua Leksana, Lily Leonita, Ivan Sangkereng, Metya Kartikasary, Faizal Reza Putra

Institution: Binus University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410738209

FWCI:

Cites: 21

Cited by:

Related to: 10