Work

Live Streaming in Fashion E-commerce: How Interactivity, Authenticity, and Entertainment Shape Consumer Trust and Purchase Intention

Year: 2025

Type: conference-paper

Study design: Observational Study

Source: International Conference on Innovative Research in Applied Science, Engineering and Technology (IRASET)

DOI: 10.1109/iraset64571.2025.11008011

Authors: Oktavia Khunhardianingrum, Ilham Ramadhini Reslabin, Roito Faridatus'Saadah Harahap, Lianna Wijaya, Cheng Kin Meng, Reagen Yohanes Sayoga

Institutions: Binus University, Universiti Tunku Abdul Rahman Sungai Long Campus, Universiti Tunku Abdul Rahman

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410738344

FWCI: 6.957

Cites: 25

Cited by: 2

Related to: 10