Work

Analysis of the Influence of E-WOM Credibility on Tiktok Social Media and Its Influence on Brand Image and Online Purchase Intention of Local Fiber Products at Tiktok Shop

Year: 2025

Type: conference-paper

Study design: Observational Study

Source: International Conference on Innovative Research in Applied Science, Engineering and Technology (IRASET)

DOI: 10.1109/iraset64571.2025.11008129

Authors: Tommy Setiady, Cindy Aprianty, Yuniarty

Institution: Binus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410738594

FWCI: 3.478

Cites: 13

Cited by: 1

Related to: 10