Work

The Role of AI Influencers in Shaping Consumer Behavior: Analyzing Impulsive Buying through Perceived Value and Positive Emotional Appeal

Year: 2025

Type: conference-paper

Study design: Observational Study

Source: International Conference on Innovative Research in Applied Science, Engineering and Technology (IRASET)

DOI: 10.1109/iraset64571.2025.11008301

Authors: Stefanus Rumangkit, Aloysius Bagas Pradipta Irianto, Siti Paramadita, Lorio Purnomo

Institutions: Binus University, Atma Jaya University Yogyakarta

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410738926

FWCI:

Cites: 40

Cited by:

Related to: 10