Work

Exploring the Economic Impact of Impulse Buying in Mobile Commerce

Year: 2025

Type: conference-paper

Study design: Observational Study

Source: International Conference on Innovative Research in Applied Science, Engineering and Technology (IRASET)

DOI: 10.1109/iraset64571.2025.11008078

Authors: Roozbeh Babolian Hendijani, Kathrin Jaszus

Institutions: Binus University, Trier University of Applied Sciences

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410739004

FWCI:

Cites: 44

Cited by:

Related to: 10