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Becoming a celebrity! Gaining benefits and competitive advantage through scheduled release strategy

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-09-2024-1388

Authors: Zhiliang Pang, Dongmei Han, Wenfei Zhao, Zhengze Wu

Institutions: Shanghai University of Finance and Economics, Shanghai Business School

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410788124

FWCI:

Cites: 60

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Related to: 10