Work

Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives

Year: 2025

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/02761467251336762

Authors: Marie-Nathalie Jauffret, Yousra Hallem, Frédéric Aubrun

Institution: Université Côte d'Azur

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410794875

FWCI: 5.388

Cites: 62

Cited by: 3

Related to: 10