Year: 2025
Type: article
Abstract: The rapid growth of digital technology has transformed the landscape of business operations. E-business strategies and digital marketing practices have become essential for achieving competitiveness, customer engagement, and market expansion. This literature review aims to explore and analyze the key components, trends, and implications of e-business strategies and digital marketing practices. By synthesizing findings from various academic sources, this study identifies common themes and emerging innovations in the field. The results show that successful e-business strategies are built on agility, customer-centricity, and data-driven decision-making, while digital marketing is increasingly personalized and omnichannel in nature. The review contributes to the understanding of how businesses adapt their models in the digital economy.
Authors: Jeanne Nurtami Depi, Yulia Puspita Sari, Fitri Chintiyani, Rahmi Rachmawati Sari, Finny Redjeki
Institution: Universitas Sangga Buana YPKP
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4410797250