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How Generational Marketing Determines the Approach to Advertising: an Application of Generational Marketing Theory

Year: 2025

Type: article

Source: EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA

DOI: 10.36871/ek.up.p.r.2025.04.08.023

Authors: Elmira A. Nazarova, Tatiana S. Lebedeva, Natalia V. Kepp, Aleksandra S. Turieva, Lubov E. Lytneva

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410806136

FWCI:

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