Work

Health Meets Influence: Customizing Social Media Messages for Effective Fitness Branding

Year: 2025

Type: article

Source: Business and Professional Communication Quarterly

DOI: 10.1177/23294906251336712

Authors: Daneshwar Sharma, Manoj Kumar Mishra, Sunil Kumar

Institutions: Jaipuria Institute of Management, Marwadi University, GITAM University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4410806695

FWCI:

Cites: 78

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Related to: 10