Work

Enhancing Online Retail Insights: K-Means Clustering and PCA for Customer Segmentation

Year: 2025

Type: conference-paper

DOI: 10.1109/incacct65424.2025.11011448

Authors: Kiran Kumar Patibandla, Rajesh Daruvuri, Pravallika Mannem

Institution: University of the Cumberlands

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410810475

FWCI: 22.8

Cites: 11

Cited by: 6

Related to: 10