Year: 2025
Type: article
Abstract: The article discusses the importance of forming a seller rating using such a tool as user reviews. Buyers, leaving comments, have a strong influence on the positive or negative image of the seller in the online environment. The purpose of this study is to identify the main features responsible for consumer trust in the seller. The article analyzes modern research and scientific works, identifies the typology of reviews, and gives recommendations for maintaining a positive competitive reputation.
Source: Economics Theory and Practice
Authors: D.V. VIKHAREV, A.Y. ANISIMOV
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4410824253