Work

Predictive Factors of Purchase Behaviors on Facebook

Year: 2025

Type: article

Abstract: Facebook, as a social networking platform, has become a significant marketing tool, serving both as an advertising medium and a sales channel. Considering the diversity in the purchasing behaviors of users, this research aimed to identify patterns th

Source: International Journal of Technology

DOI: 10.14716/ijtech.v16i3.6432

Authors: Yezid Alfonso Cancino Gómez, Pedro Mauricio Torres Duque, Laima Catherine Alfonso Orjuela, Lugo Manuel Barbosa Guerrero, Jairo Jamith Palacios Rozo

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $1,000

OpenAlex ID: W4410826260

FWCI:

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