Work

Organic food adoption among young consumers: role of digital influencers

Year: 2025

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-01-2025-0114

Authors: Nitin Kumar, Amit Kumar Agrawal, Pavol Durana, Sheshadri Chatterjee

Institutions: International Institute of Information Technology, University of Žilina, Indian Institute of Technology Kharagpur

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410827124

FWCI: 14.44

Cites: 101

Cited by: 8

Related to: 10