Year: 2025
Type: article
Abstract: In order to gain a reputation for a medical center in dentistry, at the initial stage it is necessary to study the target audience, which is associated with familiarizing themselves with the conditions that ensure trust in their clinic. It is necessary to talk with patients on this topic during the initial consultation. It is the messages coming from the patients that should be reflected in the subsequent advertising campaign. Patients pay attention to: the degree of persuasiveness of doctors, effective communication tactics, the absence of aggressive persuasion, the flexibility of the character and behavior of medical personnel, and in general, the explanation of the entire business process.
DOI: 10.56580/geomedi56
Author: Levan Lazviashvili
Institution: University Geomedi
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4410829150