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Why do users follow sponsored influencer content Toward a deeper understanding of consumption-related user motivations

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Internet Marketing and Advertising

DOI: 10.1504/ijima.2025.146384

Authors: Joerg Tropp, Andreas Baetzgen

Institutions: Pforzheim University of Applied Sciences, HTW Berlin - University of Applied Sciences

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410863371

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