Work

The role of online travel stores' usability in word-of-mouth generation, e-satisfaction, and users' purchase behaviour

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Internet Marketing and Advertising

DOI: 10.1504/ijima.2025.146383

Authors: Achilleas Barlas, Yeoryios Stamboulis

Institution: University of Thessaly

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410863485

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