Year: 2025
Type: article
Abstract: The rise of ecommerce has essentially changed the behaviour of buyers in the industry, especially when it comes to sustainable apparels. This terminology paper examines how the ecommerce phase affects buyer acquisition options in the direction of waiting designs. The comfort and openness advertised by online purchases is led by an impressive step in the buyer's element, which in turn makes many people gradually search for brands that prioritize sustainability. Additionally, the global range of e-commerce retailers and economic brands can compete with large first fashion retailers and drive different commercial centres for eco-friendly consumers.
Author: Rasmi Aravindan
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4410866327