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ACDP Cycle as a Practical Method for Emergent Co-Creation in the New Product Development Process

Year: 2025

Type: article

Abstract: This paper aims to clarify the co-creation process in the new product development process based on a practical case study of Product X (Goto and Masuda, 2021).We clarified the process of emergent co-creation in the new product development process using the "action-communication-dialogue-practice (ACDP) cycle," the natural-born intelligence model, and the small self-actualization model.For emergent co-creation, shifting from the egoistic motive to the mutual contribution to fellows is essential.This study' s results indicate the applicability of the ACDP cycle as a practical method for emergent co-creation.

Source: The Journal of Organization and Discourse

DOI: 10.36605/jscos.5.0_13

Authors: Kentaro Goto, Yasushi Masuda

Institutions: Shizuoka University, Graduate School for the Creation of New Photonics Industries

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

Funder: University of Cambridge

OpenAlex ID: W4410879553

FWCI:

Cites: 6

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Related to: 10