Work

From Elite to Affluent: Brand-Driven Antecedents Towards Consumer Attitude and Behavioural Intention in Masstige Quick-Service Cafes

Year: 2025

Type: article

Source: International Journal of Business Innovation and Research

DOI: 10.1504/ijbir.2025.10071579

Authors: Rajeev Kumar Panda, Muskan Chaurasia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410895504

FWCI:

Cites:

Cited by:

Related to: 10