Year: 2025
Type: article
Study design: Observational Study
Abstract: Yerba Mate is a plant beverage derived from South America, which is well known in European and American countries. It is relatively low in China. Through the investigation of the understanding of Shanghai citizens, this paper analyzes the popularity and recognition of the tea among Shanghai citizens, discusses the market potential of the tea products in Shanghai and even the whole country, and explores the better plan for the publicity and marketing of the tea products in China.
Source: Creativity and Innovation
Author: Guo Yu
Institution: Raffles College of Higher Education
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4410900489