Work

Leveraging generative AI capabilities for competitive advantage: A moderated mediation analysis of environmental dynamism and service innovation

Year: 2025

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2025.05.007

Authors: Lixu Li, Chenli Xu, Qianjun Zhang, Yaoqi Liu, Qiang Li

Institutions: Weinan Normal University, Xi'an University of Technology, MBS School of Business

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

Funder: National Natural Science Foundation of China

Awards: G1739731826, G5728853660

OpenAlex ID: W4410909065

FWCI: 47.36

Cites: 74

Cited by: 27

Related to: 10