Work

Infringement on One Is Infringement on All: Observers Experience Vicarious Territorial Infringement in Virtual Brand Communities

Year: 2025

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.22243

Authors: Christina A. Kuchmaner, Jennifer Wiggins, Michael Lyndall

Institutions: Duquesne University, Kent State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4410923335

FWCI: 1.841

Cites: 55

Cited by: 1

Related to: 10